The British Liver Trust supports the launch of the NHS Better Health campaign

Posted on: 4th January 2022

A new Better Health marketing campaign has been launched today to help people prevent risks of developing serious illness and help reduce the risk of being hospitalised with COVID-19.

Better Health is working in partnership with 15 weight management and physical activity partners who are providing both free and discounted offers and the website will also signpost to local weight management support.

It is estimated that over 3 in 5 adults are at an increased risk from serious diseases, including non-alcohol related fatty liver disease (NAFLD) as a result of being overweight

From reducing the risk of serious diseases such as NAFLD type 2 diabetes, heart disease and up to 12 types of cancer, including liver cancer, to lowering the chances of being hospitalised with COVID-19, the multimedia campaign highlights the serious health conditions which could be prevented by losing excess weight and offers free support and guidance to achieve this goal.

Vanesa Hebditch, Director of Policy at the British Liver Trust said: “Obesity is a public health emergency and urgent action to tackle it is required to reduce the prevalence of fatty liver disease and other serious health conditions.

“By 2030, experts predict that non-alcohol related fatty liver disease (NALFD) will become the leading cause of liver disease in the UK. Liver damage develops silently with no signs or symptoms and people often don’t realise they have a problem until it is too late. Around one in five of us are already likely to have the early stages of fatty liver disease and many people are unaware that excess weight is a significant risk factor in this’

“The British Liver Trust is proud to support the Better Health campaign which will help us all to make better choices when it comes to what we eat and drink as well as encouraging us to become more active.”

The benefits have been brought to life in a unique way, in a full body x-ray animation providing a window into the body, highlighting six key health risks, including liver disease, that can be reduced if excess weight is lost.   You can view the full body x-ray animation here.