Our Love Your Liver campaign has helped highlight the liver disease epidemic in the UK and has encouraged detailed features in broadcast, national and regional media.
Most recently we have been featured in an episode of the Kyle Files, which was viewed by approximately 18 million people. London Live also did a great piece about our London roadshow in March. Find out more below.
The Kyle Files
Last year, a crew from ITV came along to our Love Your Liver roadshow to find out more about our national awareness campaign. The roadshow was featured in an episode of The Kyle Files at 8pm.
The episode focused on the damaging impact of alcohol on society and health. Following the broadcast, which was viewed by approximately 18 million people, we received numerous calls from members of the public who wanted to know more about how to Love Your Liver.
While alcohol is one the biggest risk factors for liver disease, our Love Your Liver campaign also raises awareness of other risk factors including non-alcohol related fatty liver disease and viral hepatitis. 9 out of 10 cases of liver disease are related to these three risk factors.
In March, our Love Your Liver mobile unit visited four locations in London to raise awareness of liver disease by offering free advice and screening. We provided hundreds of people with free liver scans and advised those with indications of liver damage to visit their GP.