Calorie reduction plans and the One You campaign

Posted on: 19th April 2018


Plans to cut excessive calorie consumption have been unveiled by Public Health England, as part of government efforts to tackle obesity. New evidence suggests that overweight or obese boys and girls consume up to 500 and 290 calories too many each day, respectively. Public Health England has set the food industry the challenge of cutting 20% of the calories out of products popular with families by 2024.

In response to research suggesting that adults consume 200 to 300 calories too many each day, Public Health England has also launched the One You campaign, which encourages adults to aim for 400 calories at breakfast, 600 at lunch and 600 at dinner, with a couple of healthy snacks in between.

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