Our Strategy

We want to achieve real change in liver health across the UK to save and improve lives for all.

Our strategy is summarised below. You can also take a look at the Executive Summary of our Business Plan for 2016 to 2021.

• Our vision
• Our mission
• Our objectives

A world without liver disease

Transforming liver health through increased awareness, prevention, improved care and support.  

1. To provide information and support to everyone affected by liver disease including liver cancer.
2. To increase awareness of liver disease and liver cancer to a wider audience.
3. To campaign for earlier detection and better treatment of all types of liver disease.
4. To work in partnership to drive up standards of care and encourage more research.
5. To grow the number of people who are engaged with us and drive up income.
6. To work effectively by having a clear mission, a motivated workforce and first class office processes.