The British Liver Trust is once again taking part in the Big Give’s Christmas Challenge – our challenge this year is to raise £30,000 in just one week!
The Big Give Christmas Challenge is the UK’s biggest match-funded campaign. For just one week, from midday 28th November to midday 5th December, the challenge offers our supporters the opportunity to double their donation at no extra cost. This means £10 will be worth £20, £100 worth £200 and so on.
If we can raise £30,000 during the week, it will be worth a wonderful £60,000 to the charity.
Last year, the campaign funded our new Love Your Liver unit. We purchased, fitted out and launched our wonderful new unit early in 2023, and since then have visited locations all over the country, witnessing a real transformation in the delivery of our events. Queues outside the unit have become the norm and the number of people scanned has consistently exceeded previous events, averaging over 100 individuals a day. Thanks to our very clear signage and the open and welcoming design, many more people are now coming up to the unit to ask questions about their liver health and have a free liver health check.
This year’s Big Give campaign will help us to fund more Love Your Liver events in 2024.
Pamela Healy, Chief Executive of British Liver Trust, said, “The Love Your Liver roadshow is a great opportunity for people to find out their risk of liver disease. Approximately 10% of the people we scan need to have further checks. The Big Give campaign is a brilliant opportunity for supporters to make their donations go further and for us to reach and support even more people affected by liver disease and liver cancer.”
Over 3,000 people were scanned at our roadshows this year and we need to raise funds to ensure our unit continues to bring support and awareness to communities throughout the UK and raise the liver health crisis with policymakers in the regions.
If found early liver disease damage can be halted or even reversed. Veronica, who had a high liver scan reading at a British Liver Trust roadshow, said, “I was lucky – I had a liver scan, and my reading came back high – I’d expected it as I’d put on weight over the pandemic and hadn’t found the motivation to do anything about it. I decided to immediately adopt a healthier eating regime. I have now lost 8kg and completely changed how I eat. I would never have found the impetus to make these changes if I hadn’t been scanned.”
If you’d like to help us reach more communities and support more people in 2024, please consider a gift during Big Give week, doubling your donation and your impact. Thank you.